Kevyn Aucoin Beauty Review

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Overview

Kevyn Aucoin Beauty offers a line of cosmetics for women including blushes, bronzers, brow & lash enhancers, brushes, concealers, cream foundation, eyeliner, eye shadow, finishing powder, foundation, highlighter, lip gloss, lip liner, lipstick, mascara, palettes, and primer. The official Kevyn Aucoin Beauty website does not provide any history or information about the company but does provide a phone number and email address to contact for customer service inquiries.

Product Details

The official Kevyn Aucoin Beauty website is lacking in the information and details department. Product ingredient lists are provided for the makeup but the products do not appear to contain any unique ingredient or combination thereof which would make a consumer reach out to purchase these cosmetics specifically. Kevyn Aucoin Beauty does offer a great selection of color choices for each of the products so there is likely a product for every woman’s complexion.

The Good

  • Kevyn Aucoin Beauty products carry a fourteen day refund/exchange policy in the event that consumers are unhappy with their purchases.
  • Kevyn Aucoin Beauty offers a wide array of cosmetics in colors for every woman.

The Bad

  • Kevyn Aucoin Beauty offers makeup only. It would be beneficial to the consumer if a complete line of skin care products were offered such as cleansers and anti-aging treatments.
  • Kevyn Aucoin Beauty cosmetic products are expensive in comparison to other similar makeup products on the market.
  • The Kevyn Aucoin Beauty website does not show photos of women wearing this makeup and does not highlight any of the features/benefits of using the products over competitor’s products.
  • These are primarily cosmetic concealer products, not wrinkle treatments.

The Bottom Line

With so many similar products and cosmetics on the market, Kevyn Aucoin Beauty needs to do a better job of appealing to consumers. This can be accomplished by having a more attractive website with photos of women wearing the products and demonstrating how good they can look. It would also be nice to see Kevyn Aucoin Beauty offering free samples with a minimum purchase amount as the popular department stores do. While it is good that Kevyn Aucoin Beauty products carry a fourteen day refund and exchange policy, this may not be enough time to use the product to make a determination on whether or not a consumer likes it. The Kevyn Aucoin Beauty website is user friendly and easy to navigate through to place an order. This is important to some online shoppers who may not be as computer and internet savvy as others. Overall, Kevyn Aucoin Beauty seems to offer a nice variety of cosmetics but should look to provide more information to consumers about why their products are unique or better than a competitor’s products that may be less expensive and more familiar. Could definitely be good wrinkle hiders, but there aren’t really any long-term wrinkle fighters here.

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