Overview
Paula’s Choice is a line of skin care products and cosmetics developed by Paula Begoun, who authors several books on the cosmetics industry and has made some high-profile guest appearances on television. Paula’s Choice consists of a full line of cleansers, toner, moisturizers, serums and masks for different skin types.
The Paula’s Choice website is quite informative and well-thought out. Each product receives a thorough description and there are sections for ingredient lists, application instructions and customer testimonials. We like to see this type of disclosure as we find that most consumers are very interested in knowing exactly what is in the products they use on their skin. All of the Paula’s Choice products can be purchased directly from the company’s website. Samples are available for purchase and the company offers a 60-day money-back guarantee. Samples are an excellent way to get experience with a product prior to purchasing. A satisfaction guarantee gives the customer confidence knowing that if the product doesn’t live up to the hype, they won’t be stuck out-of-pocket for it.
Product Details
We’ll take a closer look at the Paula’s Choice moisturizers for this review, as moisturizers are important in any anti-aging regimen. The Paula’s Choice moisturizer suite consists of: Skin Recovery Daily Moisturizing Lotion, HydraLight Moisture-Infusing Lotion, Skin Balancing Moisture Gel, Skin Balancing Daily Mattifying Lotion, Hydrating Skin Cream, and Skin Recovery Moisturizer. With so many products that do practically the same thing, it may be confusing to the consumer to choose the product that is right for their particular skin. The website does a reasonably good job at explaining who should use each product, depending on skin type.
Each formulation is slightly different, but most are based on vitamins (such as A, C, and E) and alpha-hydroxy acids. Vitamins can be an important source of moisturizing and fighting free radicals in the skin. Alpha-hyrdoxy acids, such as glycolic acid, are used to slough off the top dead layers of skin to reveal the newer, healthier-looking skin underneath. Alpha-hydroxy acids can be irritating to some skin types so those who have skin allergies or sensitivities should exercise caution and use the trial sizes before purchasing. Another ingredient in many of the Paula’s Choice formulations is hyaluronic acid, which is an ingredient we like to see in anti-aging skin care products. Hyaluronic acid deeply penetrates and hydrates skin. We prefer, however, to see it coupled with peptides, such as Matrixyl 3000 or Argiriline to provide the best wrinkle-reduction and skin rejuvenating effects.
The Good
- Money-back guarantee and product samples available.
- Some products contain hyaluronic acid.
- May contain ingredients that can have a moisturizing effect on skin.
The Bad
- Contains alpha-hydroxy acids which can be a skin irritant.
- Does not contain peptides like Matrixyl 3000 or Argiriline.
- Many different formulations which may be confusing.
- Not specifically formulated for anti-wrinkle effects.
The Bottom Line
The Paula’s Choice skin care products definitely hold some appeal for a wide range of consumers. We like that the products provide full ingredient lists and come with customer testimonials. However, we don’t find any clinical studies supporting the effectiveness of the products and we feel that effective skin care products are thoroughly tested before coming on the market. Those who are seeking anti-wrinkle help should look for products that contain ingredients like collagen, or peptides like Matrixyl 3000 or Argiriline for best results.

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