Selona Review

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Overview

The primary goal of Selona appears to be the marketing of a luxury image through posh bath and body products that will both look and feel good on the skin. The products are mainly sold in spas, where you can also indulge in an entire line of Selona treatments. The retail products are also available online through the company website and at select retail stores. Most of the Selona items seem to revolve around full body skin care, with body butters and scrubs topping the list of products available.

Selona is currently run by President and CEO Sharon Brown, who believes that use of unrefined Shea butter in skin care products will moisturize skin best and keep it hydrated longer. We will examine the merits of Shea butter in more detail later in this review. In 2006, Selona was invited to be a part of the gift bags that were handed out at the Grammy awards, which brought the company name into more prominent public view. Today, Selona is still associated with high quality, luxurious bath and body products. However, whether those high end formulas are effective in the fight against aging remains to be seen.

Product Details

The primary ingredient that is touted in many of the Selona products is unrefined Shea butter. According to the Selona website, unrefined Shea butter is a vitamin A cream and a superior moisturizer to other products that contain refined Shea butter. The website also states that clinical studies show that unrefined Shea butter can transform skin into softer, smoother and better looking skin in just four to six weeks. While we agree that Shea butter is an excellent moisturizer, we are skeptical of its abilities to effectively turn back the clock on your skin.

It is true that good skin hydration needs to be a part of any anti-aging program; however, hyaluronic acid is one of the best substances for hydration for these purposes. It is also true that hydration is only part of the anti-aging equation. An effective anti-wrinkle product will contain proven ingredients like argireline, collagen and matrixyl that are known to diminish the appearance of fine lines and wrinkles and promote a smoother surface for user’s skin.

The Good

  • Shea butter is a good ingredient for skin hydration, especially the kind of Shea butter found in Selona products.
  • Products are sold in spas and high end stores, suggesting that the quality of the products is excellent and a top choice for beauty industry professionals.

The Bad

  • Other proven anti-aging ingredients are not included in the Selona formulas.
  • There are no products specifically designed to treat the face.
  • Products are expensive and not easily available.

The Bottom Line

If you are looking for a way to pamper your body in luxury, the Selona product line might be the perfect choice for you. However, if anti-aging results are what you are craving, your dollars would probably be better spent elsewhere. As a brand, Selona seem more focused on skin hydration and maintenance than on specifically erasing wrinkles.

Our Top Pick For 2009:  Dermapril-SP

Dermapril-SP was rated the best-in-class performer, with a cutting-edge formula and results visible immediately after use. Matrixyl 3000™, the primary active ingredient in Dermapril-SP, is backed by clinical research that showed reduction in the appearance of fine lines and wrinkles of as much as 33% after two months of use. Additionally, the formula contains the European miracle ingredient Argatensyl™, which creates an immediate tightening effect on applied areas, making results visible within minutes of use.

The treatment helps the skin regain a more youthful biochemical makeup by supporting the natural production of three building blocks – Collagen, Fibronectin and Hyaluronic Acid. The result is a rapid rejuvenation, diminishing the appearance of wrinkles and other cosmetic signs of age caused by sun exposure, smoking, stress, and other common factors.

In clinical trials, Matrixyl 3000™ decreased the appearance of wrinkles by as much as 33% over a six week period. With the immediate tightening benefits of Argatensyl™, this formula has a completely unique combination of short-term cosmetic results as well as sustained, cumulative benefits to the skin. Common reported results include smoothing and firming; softer skin; diminished appearance of fine lines and wrinkles; and healthier looking, glowing skin. Based on the high cost and quality of the ingredients, Dermapril-SP is reasonably priced. Customer satisfaction seems high and Dermapril-SP offers a risk-free trial, so users can evaluate the product prior to paying the full retail price.

>>Read more about Dermapril